It’s 2021 and we are in a whole new era.
Gone are the days when you could afford to ignore the internet and as a small business wanting to achieve success, it’s imperative to have a sound online marketing plan in place from day one. In this article, we will look at the top 3 digital assets needed to make your digital marketing strategy a success in 2021.
1. Website
A website is a central hub where all searches about your business, products, or services will lead to. It is your online calling card, your brochure, and your company profile on the web where you’ll make your first impression with potential customers. Among these, a website gives your business more credibility, allows 24/7 business access to customers, and can generate new business leads. While there is a notion that having a professional website will cost an arm and leg, contrary to this belief, having a professionally-done website can be achieved by any small business enterprise without breaking your bank. Some popular and relatively cheap platforms to build your websites include:
WoodPress.com
Weebly
One.com
Template Toaster
Shopify
2. LinkedIn Social Media Platform
Social media remains a valuable communication avenue for SME’s. Besides promoting your small business, using social media channels is a great way to engage with current customers and attract new ones. Some common social media sites include; Facebook, Twitter, Instagram, Pinterest and LinkedIn. While these sites provide a great means for B2C (business to customer) interactions; LinkedIn provides a distinct benefit of professional networking and is great for B2B (business to business) interactions or business to consumer company interactions.
Among the benefits of using LinkedIn for business, creating a company page provides your business with the chance to tell your company’s story, engage with followers, post-career opportunities, and increase your word of mouth marketing. Additionally, since there is a perception that LinkedIn is a site only for job hunters; setting up a company profile will be a major differentiator from your competitors and it will also help in improving your ranking in search engines.
3. Direct Contact Listing
Setting up a direct contact list is an effective way of connecting with your leads, nurturing them and turning them into customers as well as engaging with existing customers. This can be achieved through the use of Email Marketing. As another powerful digital asset for small business owners, email marketing can include newsletters with updates on the company, or sales promotions and exclusive offers for subscribers. At its best, email marketing allows small businesses to keep their customers up-to-date and send tailored marketing messages to their audiences. Plus it’s cheap to set up and maintain! Some of the best email marketing services for small businesses include:
Constant Contact
Sendinblue
Mailchimp
Godaddy
Drip
These sites offer fun newsletter templates and assists in managing your direct contact list.
While there is a number of digital assets that you can employ under your digital marketing strategy, the above assets will allow any small business owner a competitive edge once deployed correctly with the added benefits of it being easy to use and very cost-efficient to set up and maintain.
Digital Intuition TT Your Digital Marketing Partner 9-11 Fitt Street , Woodbrook, Port-of-Spain, Trinidad W.I Tel: (868) 224-3495 www.digitalintuitiontt.com
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