Why do you need a website?
The simplest answer is: A website not only helps small businesses promote and sell their products and services, but it also allows you to distinguish yourselves from your competitors. It is important for tech-savvy customers who rely on the Internet to learn everything about a company.
While there are countless reasons and benefits for having a website, we’ve highlighted the top five reasons for starting that website for your business this year.
Reason # 1: You Control The Narrative
While you cannot control what others say about you on social media channels; with your own website you can influence public perception by creating your own story via your website. This is important for building brand confidence in potential and existing customers.
Reason #2: Your Competitors Have Websites
Studies show that once a consumer has an idea of what they need, they start researching and a lump sum of these persons go online to find educational material, reviews, and testimonials. So if you’re not staying competitive with your competition, you are giving shoppers a reason to buy from another brand.
Reason #3: Never Be ‘Closed For Business’ Again
2020 has proven the importance of e-commerce. With the heavy restriction on human interactions brought on by a global pandemic, businesses were forced to re-evaluate and change their business models to provide for the changing needs of their customers. Having a business website can allow you to sell products all the time and provides you with the necessary coverage needed to survive the changing needs of society.
Reason #4: Show up in Google Search Results
As we have mentioned previously, once a consumer has an idea of what they want, at most times they perform an online search for more information before making the purchase. That means they go to Google and type in one or more keywords related to the product/service they are interested in getting. If you don’t have a website for your business, the possibilities of showing up on the search engine results page are zero.
Reason #5: It’s An Inexpensive Marketing Tool
Creating a professional website can be an easy process when you outsource the right team. Additionally, in comparison to other forms of advertising such as print or TV; a website is by far a more cost-effective marketing tool. It also allows you the option of making on-the-fly changes and updates it to tailor it to your business needs.
If you haven’t already been convinced, this is a reaffirmation that 2021 is the year to invest in a business website. With a deadly virus still very much present in society and consumers’ needs changing quite frequently; a business website might be the key to survival and ultimately the success of your small business.
Digital Intuition TT Your Digital Marketing Partner
9-11 Fitt Street , Woodbrook, Port-of-Spain, Trinidad W.I
Tel: (868) 224-3495
www.digitalintuitiontt.com
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